ISSUE 01

The world's least necessary fashion publication

CATS IN
PYJAMAS

Serious sleepwear. Questionable cats.

ENTER THE CATWALK ✦or diagnose my bedtime look →

sleep / strut / repeat ↗

A tabby cat in pink striped satin pyjamas reclining in a red velvet armchair
ISSUE
01
EXTREMELY
WELL RESTED
✦✧

THE TALENT

MEET THE
MODELS

Three icons. Zero alarm clocks.
Drag sideways to inspect the divas.

Smokey, Creative Director of Naps, wearing pyjamasLOOK 01

Smokey

Creative Director of Naps

★★★★★

“I don't wake up for less than 14 treats.”

Biscuit, International Pillow Correspondent, wearing pyjamasLOOK 02

Biscuit

International Pillow Correspondent

★★★★★

“The stare is free. The cuddle is not.”

Marmalade, Head of Midnight Logistics, wearing pyjamasLOOK 03

Marmalade

Head of Midnight Logistics

★★★★☆

“The glass was already on the floor.”

OFFICIAL
BEDTIME
POLICY

THE MANIFESTO / 2026

PYJAMAS ARE
DAYWEAR IF YOU
REFUSE TO LEAVE.

01 — Buttons optional

02 — Dignity negotiable

03 — Naps compulsory

HIGHLY SCIENTIFIC

WHAT'S YOUR
BEDTIME PERSONA?

One click. One diagnosis. Absolutely no qualifications.

01 / 04

YOU ARE

THE VELVET MENACE

You enter every room like it owes you rent.